Our Advertising
AXA car insurance aims to bring respect back to Britain’s roads by encouraging courteous driving and rewarding experienced drivers. We are the only insurance company to offer safe drivers up to 90% no claims discount*.
Our new 'Respect on the Road' advertising campaign leads with a TV advertisement entitled 'Pavement Rage'. Under the strapline, 'Experienced Drivers Wanted'. The TV advert shows a range of inappropriate pavement rage behaviours designed to represent how people often behave when driving. It poses the question "You wouldn’t behave this way on foot, so why would you when you are driving".
TV Adverts
Poster Adverts
Bus Adverts
*The amount of your no claims bonus is based on the quality of your no claims history - the better the history the higher the discount should be.